Friday, January 30, 2009

B.O. update: 'Luck By Chance' & 'Victory' start slow

The two new releases, LUCK BY CHANCE and VICTORY, had a slow start on Friday in India. What comes as a surprise is the fact that the two films were well-publicized prior to their release. LUCK BY CHANCE started on a 25% - 30% note at plexes, while VICTORY was 10% to 20% at several screens.

LUCK BY CHANCE has an advantage of a strong word of mouth and glowing reviews by the English media in India, which should help the film consolidate its position over the weekend. The exhibitors are hopeful that the business should pick up from Friday evening onwards.

VICTORY isn't carrying positive reports and the word of mouth is strictly average/below average. Also, the reviews are far from flattering and that makes its survival chances remote, unless a miracle occurs.

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