Aamir Khan’s Ghajini has had not one but two success parties - one of relief after the film was a declared a hit over its first weekend, and the other after the film crossed Rs 200 crore.
But the film's lead actress Asin hasn't managed to reap the benefit she would have expected to, after being seen as the next big thing in Bollywood.
“When it was learned that Asin had been signed opposite Aamir in Ghajini, Bollywood looked up and took notice. She soon became one of the faces to be watched out for. But her kitty of films is not really showing it. Her next big film is London Dreams and that was signed even before Ghajini had released,” says a source close to the actress.
Another thing that may have backfired for Asin is the next to no interaction she has had with the media. And that, the source said, was deliberate.
“Both Asin and Jiah had been kept completely away from the media. She was barely there for an event or two. Also the fear that she can’t speak Hindi properly is unfounded and she can hold her own in an interview. In fact the media in the south know her as one of the best interviewees," the source said.
The only thing that did come Asin’s way by way of business after the release of Ghajini was an advertisement with Ghajini co-star Aamir Khan for Tata Sky as well as one for Tanishq.
Initially Asin was considered as a big threat for the other well established actresses in Bollywood especially because she was very famous in the South. But then after seeing her role in the film, producers and directors aren’t overly excited about putting their money on her.
"In the current economic conditions , everyone wants well established actors who can ensure a hit," said one producer, "and as far as Ghajini is concerned it was an all out Aamir Khan film."
Asin and Jiah had relatively small roles in the film and so haven’t really been able to show their talent. "Asin’s now banking on London Dreams to really get her established,” said the source close to her.
“When it was learned that Asin had been signed opposite Aamir in Ghajini, Bollywood looked up and took notice. She soon became one of the faces to be watched out for. But her kitty of films is not really showing it. Her next big film is London Dreams and that was signed even before Ghajini had released,” says a source close to the actress.
Another thing that may have backfired for Asin is the next to no interaction she has had with the media. And that, the source said, was deliberate.
“Both Asin and Jiah had been kept completely away from the media. She was barely there for an event or two. Also the fear that she can’t speak Hindi properly is unfounded and she can hold her own in an interview. In fact the media in the south know her as one of the best interviewees," the source said.
The only thing that did come Asin’s way by way of business after the release of Ghajini was an advertisement with Ghajini co-star Aamir Khan for Tata Sky as well as one for Tanishq.
Initially Asin was considered as a big threat for the other well established actresses in Bollywood especially because she was very famous in the South. But then after seeing her role in the film, producers and directors aren’t overly excited about putting their money on her.
"In the current economic conditions , everyone wants well established actors who can ensure a hit," said one producer, "and as far as Ghajini is concerned it was an all out Aamir Khan film."
Asin and Jiah had relatively small roles in the film and so haven’t really been able to show their talent. "Asin’s now banking on London Dreams to really get her established,” said the source close to her.
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